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| Pay-Per-Visit |
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| Internet Marketing, Search Engine Optimization, Pop up ads, Pay-Per-Visit |
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Case Study: |
Its not the Conversion Ratio. Its the Cost of Acquisition!
Profile : This case study involves Teamwork, an early stage company selling a web-based team project management solution.
We compare the cost of acquisition between the Overture and our pay-per-visit campaigns. Both campaigns start with an advertising budget of $5,000. Our highly targeted approach draws those visitors that are most likely to buy their products and services. This translates into a lower cost per lead.
Cost of Acquisition Between Overture and Ad Excellence's pay-per-visit |
| Ad Budget |
$5,000 |
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Pay-Per-Visit |
Overture |
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| Cost |
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$0.02 Per Visitor |
$1.66 Per Click |
| conversion to trial product |
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1.50% |
25% |
| # of 30 day trial sign-ups |
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3,750 |
753 |
| Cost Per Lead |
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$1.33 |
$6.64 |
| conversion to paying customer |
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30% |
30% |
| Cost of Acquisition |
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$4.44 |
$22.13 |
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5x as effective |
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Notice that the conversion ratio to paying customers is the same, yet the cost of acquisition is 5X higher for Overture.
The Ad Excellence Pay-Per-Visit Difference: Ad Excellence targets those prospects that are most likely to convert to a paying customer.
Overture is the property of Overture Services, Inc.
Click here for a free price quote on Internet marketing , Pay-per-click advertising and Pay-per-visit marketing |
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