Internet Marketing, Search Engine Optimization, Pop up ads, Pay-Per-Visit
Case Study:
Its not the Conversion Ratio. Its the Cost of Acquisition!
Profile : This case study involves Teamwork, an early stage company selling a web-based team project management solution.
We compare the cost of acquisition between the Overture and our pay-per-visit campaigns. Both campaigns start with an advertising budget of $5,000. Our highly targeted approach draws those visitors that are most likely to buy their products and services. This translates into a lower cost per lead.
Cost of Acquisition Between Overture and Ad Excellence's pay-per-visit
Ad Budget
$5,000
Pay-Per-Visit
Overture
Cost
$0.02 Per Visitor
$1.66 Per Click
conversion to trial product
1.50%
25%
# of 30 day trial sign-ups
3,750
753
Cost Per Lead
$1.33
$6.64
conversion to paying customer
30%
30%
Cost of Acquisition
$4.44
$22.13
5x as effective
Notice that the conversion ratio to paying customers is the same, yet the cost of acquisition is 5X higher for Overture.
The Ad Excellence Pay-Per-Visit Difference: Ad Excellence targets those prospects that are most likely to convert to a paying customer.
The best Internet marketing campaign would focus on long term results as shown in this video example. The major search engines today are changing their ranking systems and are using more Web 3.0 marketing or social media marketing to determine search engine ranking.
Full Service Advertising Agency - TV Commercials - Website Designer - Brochure Design - Logo - Package Design - TV Advertising
Miami - Hollywood - Fort Lauderdale - West Palm Beach - South Florida
